Dabeeo Boosts Retail Tech Dominance with QR-Based Mobile Wayfinding at Hanwha Galleria
Dabeeo, a data intelligence firm specializing in spatial information, has deployed its mobile wayfinding solution, 'QR.here,' at Hanwha Galleria’s Luxury Hall and Gwanggyo branches. The move signals a strategic push to consolidate its lead in the retail data intelligence market by transforming physical spaces into actionable digital assets.
The service leverages Dabeeo Studio, the company’s integrated spatial information platform, to provide real-time digital map data. By scanning QR codes placed throughout the department stores, shoppers can access floor-by-floor maps and store information instantly on their smartphones without the need to download a separate application.
Intelligent Navigation for a Global Clientele
A standout feature of the QR.here system is its Automatic Multilingual Optimization. The platform detects the language settings of a user’s device and instantly switches the interface, ensuring a seamless experience for both domestic shoppers and international tourists.
Beyond simple navigation, the system serves as a sophisticated spatial management tool. It integrates:
Real-time Promotions: Syncing live marketing events directly with the map interface.
Visit Data Analytics: Providing retailers with insights into foot traffic patterns to optimize marketing efficiency.
One Source, Multi-Use (OSMU) Strategy
Dabeeo is distinguishing itself through a highly efficient OSMU architecture, allowing a single set of spatial data to be deployed across multiple channels, including web, mobile, and kiosks. This ensures data consistency and operational agility for major retailers.
Furthermore, the company is expanding its ecosystem through API integrations with South Korea’s dominant portal maps, Naver and Kakao. When a store opens, closes, or relocates, these changes are reflected in real-time across the major map platforms, ensuring that both the retailer and the consumer have access to the most accurate data.
Pioneering Spatial Digital Transformation
The partnership with Hanwha Galleria is expected to further solidify Dabeeo’s position as a provider of high-fidelity spatial data for the retail sector. The company plans to expand its footprint beyond retail to include public institutions, hospitals, and museums.
"Our core value lies in interpreting and connecting physical spaces through the lens of data, rather than simply providing a map," a representative from Dabeeo stated. "We will continue to lead the digital transformation by providing integrated spatial intelligence optimized for diverse industries."
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